Audiense - Site Reliability Engineering

Site Reliability Engineer architecting infrastructure for social intelligence platform serving Fortune 500 brands. Processing billions of tweets faster than Elon can post them.

Business Challenge #

Scale infrastructure to process billions of social media profiles while maintaining sub-second response times and 99.9% uptime for business-critical analytics.

Technical Implementation #

Infrastructure Excellence

  • GitOps workflows with Terraform enabling zero-downtime deployments
  • Multi-region AWS architecture with automated failover
  • Self-healing systems reducing manual intervention by 80%

Database Optimization

  • MongoDB clusters optimized for 100K+ writes/second
  • MySQL analytics layer with sub-second query performance
  • Automated backup strategies with 15-minute RPO Observability & Automation
  • Prometheus/Grafana stack with predictive alerting
  • Automated incident response for common failure scenarios
  • CI/CD pipelines reducing deployment time from hours to minutes

Measurable Impact #

  • Reliability: Consistent 99.9% uptime SLA achievement
  • Performance: 40% improvement in database response times
  • Efficiency: 20+ hours/week saved through automation
  • Scalability: Infrastructure auto-scales to handle 10x traffic spikes

Key Takeaways #

  1. GitOps is non-negotiable: Version-controlled infrastructure prevents configuration drift
  2. Monitoring predicts failures: Proper SLIs catch issues before customer impact
  3. Database design determines scale: Correct architecture beats hardware upgrades
  4. Automation compounds value: Every automated task multiplies team capacity
  5. Coffee scales linearly: More coffee = more uptime (correlation proven)